Last updated: Nov 13, 2025

At Surfr B.V. (“Surfr”, “we”, “our” or “us”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information of users (“you”, “your”) who use the Surfr mobile app and web services (collectively, the “Services”), including the associated online shop.

1. Information We Collect

Account and Profile Information

When you create a Surfr account, we collect the following information:

• Required: First and last name, email address

• Optional: gender, date of birth, nationality, profile picture, home spot

In addition, you can complete your Surfr Profile by adding more information:

• Optional: Profile banner image, username, language, leaderboard preference, preferred spot, skill level, minimum jump height, preferred units (metric/imperial), social media handles (Instagram, Facebook), gear details (e.g., kites size and brand used).

Some profile fields are essential for app functionality (e.g. gender for leaderboard grouping), while others are optional to enhance personalization.

Session and Device Data

When you use Surfr to track a session, we collect certain information from your device. This includes:

• GPS location data – We collect your real-time and recorded location data to map your sessions and support features like Live tracking. We only access this data if you’ve granted permission on your device (iOS, Android, watchOS, Wear OS, Garmin).

• Health and fitness data – With your consent, we access health data from connected apps (such as Apple Health or Google Fit), including heart rate. We use this to display insights during your session (like heart rate zones). This data is stored securely with your session.

• Sensor data (accelerometer and gyroscope) – We temporarily use motion sensor data during your sessions to detect jumps and improve accuracy. This data is stored locally on your device and automatically deleted after 30 days.

• Jump metrics and session statistics – We collect performance data such as jump height, airtime, and speed to help analyze and improve your sessions.

• Device settings and system data – We collect limited device information (e.g. version type, calibrated, device information) in order to provide better support.

Content You Upload

You may choose to upload: Profile pictures, session photos, comments, likes, spot reviews and spot requests. These are shared with other users only if you choose to publish them.

E-commerce Information

When placing orders in our shop, we collect: Name, shipping address, and email.
We do not store payment information. Payments are processed by Stripe, and shipping is handled by Sendcloud.

2. How We Use Your Information

We process your personal data only when there is a lawful basis to do so under the GDPR, and we use it in the following ways:

To Provide and Improve the Services

We use your data to operate, personalize, and improve our app. This includes:

• Recording and analyzing your sessions: We use GPS, accelerometer, and other sensor data to measure performance metrics such as jump height, airtime, distance, and speed. This helps you track your progression and analyze past efforts.

• In-App and Public Leaderboards: Your session data – including profile name, profile picture, and performance metrics (e.g., jump height) – may be used to create and display rankings in the app and on digital displays or webpages showcasing top-performing users (e.g., by gender, discipline, or spot). If you do not wish to appear in public leaderboards, you can opt out at any time in the app: Profile > Settings > Privacy > Leaderboard Visibility.

• Improving safety features: We use real-time location and session data to support live tracking and recovery navigation during your sessions. You decide who can see your live location: No One, Followers, or Everyone. For your safety, the default setting is Followers. You can change this anytime in the app: Profile > Settings > Privacy > Live Location

To Power Community and Social Features

Surfr is built to support a passionate community of water sports athletes. We use your information to:

• Enable interaction with other users: You can follow others, view their sessions, like their activity, and comment (depending on your privacy settings).

• Make profiles and sessions discoverable: Others may see your profile name, photo, and PR stats (e.g. highest jump) and (live) sessions in the Sessions and Live overview. By default, your profile is public. If you wish your profile and sessions to be private, you can change this at any time in the app: Profile > Settings > Privacy > Profile.

• Share user-generated content: Photos, reviews, and session media that you choose to publish can be seen by other users and may appear on spot pages in and outside of the app.

• Display leaderboard data on public spot dashboards and the Surfr Discover webpage: We may showcase leaderboards on public digital displays and on our public Discover webpage. These displays may include your username, profile photo, performance metrics, and session location. You can control whether you appear in these rankings via: Profile > Settings > Privacy > Leaderboard Visibility.

To Support Communications and Customer Service

We use your information to:

• Send out notifications about sessions, such as whenever you start or end a session.

• Send service communications, such as login codes and send newsletters.

• Respond to support requests, including troubleshooting or technical assistance.

• Send marketing communications (e.g., product updates or promotional offers). You can opt out at any time.

To Fulfill Orders in the Surfr Shop

When you place an order via our online shop, we process your personal data to:

• Handle order confirmation, shipping, and customer support;

• Work with third parties like Stripe (payment processing) and Sendcloud (logistics).

We do not store your payment details.

To Analyze, Research, and Improve the Services

We use aggregated and anonymized data to:

• Understand feature usage;

• Improve app performance and stability;

• Develop new features and insights;

• Train algorithms (e.g., for jump detection accuracy).

This supports continuous improvement and innovation, in line with data minimization principles.

3. How we Share your Information

Surfr does not sell or commercially share your personal data.

We only share information when necessary:

• With Google Cloud, for secure hosting and data storage (read more below Data Hosting and Security)

• With Stripe, to process shop payments

• With Sendcloud, to manage shipping and customs

• With third-party service providers (IT or support services), under strict confidentiality agreements

Data is not stored outside the EU unless adequate safeguards are in place.

Publicly Available Information

By default, certain parts of your Surfr profile and session data may be visible to other users and, in some cases, to the general public. When you create an account and begin using the Surfr app, the following data may be public unless you adjust your privacy settings:

• Your username, profile picture, and selected profile details (e.g., nationality, preferred discipline)

• Session statistics, such as jump height, speed, airtime, and distance

• Uploaded photos, reviews, and spot information you choose to publish

This information may appear:

• In the app (e.g., leaderboards, spot pages)

• On Surfr managed website (e.g., Discover)

• On public digital displays at affiliated surf locations (e.g., Spot Dashboards)

• In search engine results, where technically possible

4. Privacy Controls and Visibility Settings

Surfr provides a range of privacy settings to help you manage how your personal data and session information are shared. These settings are available to all users, regardless of their geographic location.

You can adjust your privacy preferences directly in the app: Profile > Settings > Privacy

The available options include:

• Profile visibility: Choose whether your profile is visible to everyone or followers only (via follow requests).

• Leaderboard participation: Opt in or out of public leaderboards.

• Live location sharing: Share your real-time location with everyone, followers only, or no one.

You remain in full control of what you share and with whom. Privacy settings can be changed at any time.

5. Your Rights and Choices

You have full control over your data and can:

• View, update, or delete your profile data at any time via the app

• Revoke location permissions or disable GPS tracking

• Remove uploaded content

• Request a full data export or account deletion by contacting [[email protected]]

• Disable social media integrations at any time

You also have rights under GDPR, including:

• Right to access

• Right to correction

• Right to erasure

• Right to data portability

• Right to object to processing

6. Data Retention

• We retain data as long as needed to provide our services.

• Account data is deleted within 30 days after a deletion request.

• Uploaded session content remains until manually deleted by the user.

• Accelerometer/gyroscope data is only stored temporarily on your device and auto-deletes after 30 days.

7. Data Hosting and Security

All personal data is stored exclusively in Google Cloud regions located in the European Union.
While network traffic may pass through international routing infrastructure (e.g., if you access from outside Europe), no personal data is stored or processed outside the EU. Google Cloud meets high security and GDPR compliance standards (cloud.google.com/privacy/gdpr).

Surfr employs:

• Secure transmission (HTTPS)

• Access control and logging

• Best practices for mobile data handling (e.g., wake locks, battery optimization settings)

Only authorized personnel have access to your data.

8. Permissions and Device Access

To function correctly, the Surfr app may request:

• Location access (while using the app) – for live GPS tracking during sessions

• Notification permission – to share notifications

• Camera – to take session photos or profile images

• Storage access – for temporary sensor data

• Battery optimization override – to keep recording during sleep mode

• Phone state – to monitor device battery and disk space

You can enable or revoke permissions at any time via your device settings.

9. Use by Minors

Surfr is designed for users aged 16 and older. If you are under 16, please only use the app with permission from a parent or guardian. We do not intentionally collect personal information from children. If we become aware that data from a user under 16 was collected without proper consent, we will take steps to delete it.

10. International Users

While Surfr is based in the Netherlands, our infrastructure may process data globally. In such cases, we ensure appropriate legal safeguards (e.g., Standard Contractual Clauses).

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted within the app or at www.surfr.app/privacy. Continued use of our Services means you accept the updated terms.

12. Contact

For questions, requests, or concerns, contact us at 📧 [email protected]